Brand and graphic design for small businesses in Winchester, VA
I design multimedia graphics for small businesses in Winchester and across the Shenandoah Valley. Every project starts with a face-to-face visit at your place of business, because the best websites come from actually understanding what you've built.
First Impressions Happen Before Anyone Reads a Single Word
Most small business owners piece their brand together over time a logo from one place, colors from another, photos taken on a phone. When your brand looks inconsistent, potential customers notice even if they can't articulate why. They feel less confident.
That's exactly what I fix. I build websites that reflect where your business is going not just where it started. I offer flexible support, based on your business needs from full hand-off to monthly updates.
Logo, Palette, Typography, and Everything That Makes You Look Like You Mean It
A brand that looks like you.
Whether you need a logo from scratch, a refresh of something that's grown stale, or a full identity system to work from. I build brands that are intentional, considered, and built to last.
Logo design or refresh
Brand color palette
Typography selection
Brand guidelines document
Business card design
Social media assets
What Clients Say
I take time to meet my clients in person to see their business in action and capture the unique experience that they offer.
"She is able to help me take my ideas and create a finished product. She is very patient and thoughtful in her approach and easy to work with. She has an eye for design and a good aesthetic vision."
Charlie Snyder
"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."
Harlan Price
Ready for brand assets that look as good as your business?
A few things people in Winchester, VA usually ask.
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It depends on the project. I take on brand and photography work outside of site builds on a case by case basis. Reach out and we'll figure out if it's a good fit.
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Always on location. I come to your business so the photos reflect where you actually work not a generic backdrop. That's what makes them feel real and specific to you.
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Every shoot is scoped to what your business needs. We'll agree on what we're capturing before the shoot so you know exactly what you're getting.
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That's completely fine. Not every brand needs to start from scratch. Sometimes a logo refresh and a clean set of guidelines is all it takes to make everything feel cohesive again.
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Every project is custom quoted based on scope. A logo refresh is a different conversation than a full brand identity with photography. Reach out and we'll work out what makes sense for you.