BRAND IDENTITY & PHOTOGRAPHY

Your brand should feel as intentional as your business.

I help small business owners build a visual identity that's consistent, considered, and genuinely theirs from the logo to the photography on their website. Everything in one voice, one vision.

Your visuals are saying something. Is it the right thing?

Most small business owners piece their brand together over time a logo from one place, colors from another, photos taken on a phone.

When your brand looks inconsistent, potential customers notice even if they can't articulate why. They feel less confident.

  • Your logo was made quickly and you've never loved it

  • Your brand looks different on your website, social media, and print

  • Your photos are inconsistent, blurry, or just don't represent you well

  • You don't have a clear set of colors, fonts, or visual rules to work from

  • You're embarrassed to hand someone a business card

  • Your brand doesn't reflect how far your business has come

What I offer.

Two connected services, available together or on their own.

BRAND IDENTITY

A brand that looks like you.

Whether you need a logo from scratch, a refresh of something that's grown stale, or a full identity system to work from. I build brands that are intentional, considered, and built to last.

  • Logo design or refresh

  • Brand color palette

  • Typography selection

  • Brand guidelines document

  • Business card design

  • Social media assets

PHOTOGRAPHY

Photos that show your business honestly.

I come to your location and capture what makes your business real your team, your space, your work in action. Real photography builds trust in a way stock images never can.

  • Team & staff headshots

  • Action & behind the scenes shots

  • Location & storefront photography

  • Product photography

  • Edited, web-ready image files

  • Delivered in formats for web and print

"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."

Harlan Price

Ready for a look that truly represents you?

Winchester, VA based. Serving businesses everywhere.

A few things people usually ask.

  • It depends on the project. I take on brand and photography work outside of site builds on a case by case basis. Reach out and we'll figure out if it's a good fit.

  • Always on location. I come to your business so the photos reflect where you actually work not a generic backdrop. That's what makes them feel real and specific to you.

  • Every shoot is scoped to what your business needs. We'll agree on what we're capturing before the shoot so you know exactly what you're getting.

  • That's completely fine. Not every brand needs to start from scratch. Sometimes a logo refresh and a clean set of guidelines is all it takes to make everything feel cohesive again.

  • Every project is custom quoted based on scope. A logo refresh is a different conversation than a full brand identity with photography. Reach out and we'll work out what makes sense for you.

THE PROCESS

Step 1 : Consultation

Coffee, lunch or a quick meeting during your busy day. Let’s meet, so I can best understand your business story.

✸ Business discovery form

✸ Share your business story

Step 2: Make a plan

After our consultation and you have returned the business discovery form, we will meet together to iron out the specifics. I will propose a solution for our project that includes timeline, cost estimate, scope, plan for maintenance and tools.

✸ Initial project proposal

✸ Cost Estimate and set a scope

Step 4: Design Development

I take your goals and our plan and turn them into a design with clear motives.

✸ We refine the scope together

✸ Content list

Step 5: Implementation

I will meet with you to go over the final design and when you are ready I will launch the site.

✸ Final changes!

✸ DNS and Nameserver updates

Step 3: Complete Proposal

I will send over our final changes in one document for easy approval.

✸ We refine the scope together

✸ Content list

Step 6: Customer Satisfaction

I offer a customer satisfaction guarantee. If you are not happy with the outcome of your product I am open to doing what I can to make it the best product for your business.