WEBSITE DESIGN FOR SERVICE BUSINESSES

Your business is better than your website makes it look.

I work with service-based business owners in Winchester, VA and the Shenandoah Valley to build websites that reflect the quality of what they do, so the right clients find them, trust them, and reach out.

Sound like your situation?

Most service business owners feel uncomfortable sending people to their own website. It doesn't say the right things, it doesn't look the way the business actually feels, and it isn't bringing anyone in.

You didn't build your business to spend time worrying about your website. But it's the first thing a potential customer sees, and right now, it might be quietly costing you. Let’s develop your brand and thoughtfully align all of your publication channels.

  • Potential clients can't find you on Google even though you're the best option locally.

  • Your business has grown beyond a simple page.

  • You have awesome client feedback and reviews but aren’t using them to SELL.

  • Competitors with inferior services look more credible online.

  • Your business is ready to reflect where you are going NOT where you started.

  • You've been meaning to fix it for months but never have the time.

What's included.

Every website build is custom quoted, no templates. Here's what every project includes.

Custom Website Design

Never a template or generic design. Every page is oriented around your brand vision and business goals. I design the structure and funnel to align with your business goals i.e. getting leads, selling a service, viewing results etc.

Content and Copywriting

We strategize together how you want your brand to be represented and I write copy that captures that.

Photo and Video

We strategize further to decide if and how you would like produce videos and photos for your site. These assets are yours so they can also be used in ads or social media posts.

SEO Setup

As I write copy, I optimize your headings and paragraphs to show up in local search. This is foundational for your site because a great looking site is useless if it does not show up in search for your customers.

Mobile Optimization

I make sure that your site looks as good on mobile as it does on desktop. Let’s be sure that your services are available at your audience’s fingertips.

Post Launch Support

I am here for you and your business as you need support. If questions come up or you need your website to grow alongside your business.

"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."

Harlan Price

Ready for a site that works as hard as you do?

Winchester, VA based. Serving businesses everywhere.

A few things people usually ask.

  • very project is custom quoted based on your specific needs, goals, and the scope of work involved. The best way to get a real number is to have a conversation reach out and we'll figure it out together.

  • Most projects are completed in 4 to 6 weeks from our first meeting to launch. Timeline depends on how quickly we can meet, how much content needs to be written, and how many feedback rounds are needed.

  • No. Copywriting is included in every build, and I also offer on-location photography so your site has real images of your business, team, and work, not stock photos.

  • I build on Squarespace, Webflow, Wix and Wordpress. I make a recommendation depending on which is best for you. Squarespace has great native marketing and lead generation tools. While Wix is great if you are already familiar with it and want to make your own updates, and Wordpress and webflow are great if we need custom features or need to build out a custom CMS. Whatever we decide on will be the best for you.

  • Yes. I'm based in Winchester, VA and love working with local businesses but I work with clients everywhere remotely.

THE PROCESS

Step 1 : Consultation

Coffee, lunch or a quick meeting during your busy day. Let’s meet, so I can best understand your business story.

✸ Business discovery form

✸ Share your business story

Step 2: Make a plan

After our consultation and you have returned the business discovery form, we will meet together to iron out the specifics. I will propose a solution for our project that includes timeline, cost estimate, scope, plan for maintenance and tools.

✸ Initial project proposal

✸ Cost Estimate and set a scope

Step 4: Design Development

I take your goals and our plan and turn them into a design with clear motives.

✸ We refine the scope together

✸ Content list

Step 5: Implementation

I will meet with you to go over the final design and when you are ready I will launch the site.

✸ Final changes!

✸ DNS and Nameserver updates

Step 3: Complete Proposal

I will send over our final changes in one document for easy approval.

✸ We refine the scope together

✸ Content list

Step 6: Customer Satisfaction

I offer a customer satisfaction guarantee. If you are not happy with the outcome of your product I am open to doing what I can to make it the best product for your business.