WEBSITE DESIGN FOR PRODUCT BUSINESSES

Your product is great. Your website should make that obvious.

I work with product-based business owners whose site looks okay but isn't converting. I build websites that present what you sell with enough clarity and intention that visitors actually buy.

The traffic is there but the sales aren't.

Most product business websites aren't broken they load, they function, they exist. The problem is they were never built to convert. Visitors come, look around, and leave without buying.

It's not your product. It's how the site presents it. Unclear messaging, weak visuals, no obvious next step, and customers quietly go somewhere else.

People visit but don't buy and you don't know why
Your product or store looks better in person than it does on your site
You built it yourself and it feels amateurish now
Visitors can't figure out what to do or where to click
Your photos are inconsistent and don't tell a cohesive stor

What a converting site looks like versus what you have.

The difference between a site that sells and one that doesn't usually comes down to a handful of things.

What most product sites do

Leads with the business name, not the customer's problem
Uses stock photos or inconsistent imagery
Buries the buy button or makes checkout confusing
No clear reason to choose you over anyone else
Looks fine on desktop, broken on mobile

What I build for you

Opens with exactly what you sell and who it's for
Real photography that shows your product honestly and beautifully
Clear path from landing to purchase with no friction
Copy that explains your value and earns trust
Flawless on every device from day one

What's included.

Every website build is custom quoted, no templates. Here's what every project includes.

Custom Website Design

Never a template or generic design. Every page is oriented around your brand vision and business goals. I design the structure and funnel to align with your business goals i.e. getting leads, selling a service, viewing results etc.

Content and Copywriting

We strategize together how you want your brand to be represented and I write copy that captures that.

Photo and Video

We strategize further to decide if and how you would like produce videos and photos for your site. These assets are yours so they can also be used in ads or social media posts.

SEO Setup

As I write copy, I optimize your headings and paragraphs to show up in local search. This is foundational for your site because a great looking site is useless if it does not show up in search for your customers.

Mobile Optimization

I make sure that your site looks as good on mobile as it does on desktop. Let’s be sure that your services are available at your audience’s fingertips.

Post Launch Support

I am here for you and your business as you need support. If questions come up or you need your website to grow alongside your business.

"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."

Harlan Price

Ready for a site that sells as hard as you do?

Winchester, VA based. Serving businesses everywhere.

A few things people usually ask.

I build on Squarespace, Webflow, Wix, Shopify and Wordpress. I make a recommendation depending on which is best for you. Squarespace has great native marketing and lead generation tools. While Wix is great if you are already familiar with it and want to make your own updates, and Wordpress and webflow are great if we need custom features or need to build out a custom CMS. Whatever we decide on will be the best for you.
Not necessarily, I offer on-location photography as part of the project so we can capture your product exactly how it should look online. Real photos outperform stock every time.
Every project is custom quoted based on how many products you have, what photography is needed, and the scope of design and copy work involved. Reach out and we'll work out a number that makes sense.
Most projects go from first meeting to launch in 4 to 6 weeks depending on the scope, feedback rounds, and how much content needs to be created.
Absolutely. Redesigns are actually a big part of what I do, taking something that exists but isn't performing and rebuilding it so it actually converts.

THE PROCESS

Step 1 : Consultation

Coffee, lunch or a quick meeting during your busy day. Let’s meet, so I can best understand your business story.

✸ Business discovery form

✸ Share your business story

Step 2: Make a plan

After our consultation and you have returned the business discovery form, we will meet together to iron out the specifics. I will propose a solution for our project that includes timeline, cost estimate, scope, plan for maintenance and tools.

✸ Initial project proposal

✸ Cost Estimate and set a scope

Step 4: Design Development

I take your goals and our plan and turn them into a design with clear motives.

✸ We refine the scope together

✸ Content list

Step 5: Implementation

I will meet with you to go over the final design and when you are ready I will launch the site.

✸ Final changes!

✸ DNS and Nameserver updates

Step 3: Complete Proposal

I will send over our final changes in one document for easy approval.