Online Store Design for Small Businesses in Winchester, VA
I design ecommerce stores for small businesses in Winchester and across the Shenandoah Valley. Every project starts with a face-to-face visit at your place of business, because the best websites come from actually understanding what you've built.
Your Products Are Ready, So Let's Build a Store That Sells Them.
Most small business owners piece their brand together over time a logo from one place, colors from another, photos taken on a phone. When your brand looks inconsistent, potential customers notice even if they can't articulate why. They feel less confident.
That's exactly what I fix. I build websites that reflect where your business is going not just where it started. I offer flexible support, based on your business needs from full hand-off to monthly updates.
Built on a Platform You Can Run Yourself After Handoff
A brand that looks like you.
Whether you need a logo from scratch, a refresh of something that's grown stale, or a full identity system to work from. I build brands that are intentional, considered, and built to last.
Logo design or refresh
Brand color palette
Typography selection
Brand guidelines document
Business card design
Social media assets
What a converting site looks like versus what you have.
The difference between a site that sells and one that doesn't usually comes down to a handful of things.
What most product sites do
Leads with the business name, not the customer's problem
Uses stock photos or inconsistent imagery
Buries the buy button or makes checkout confusing
No clear reason to choose you over anyone else
Looks fine on desktop, broken on mobile
What I build for you
Opens with exactly what you sell and who it's for
Real photography that shows your product honestly and beautifully
Clear path from landing to purchase with no friction
Copy that explains your value and earns trust
Flawless on every device from day one
What Clients Say
I take time to meet my clients in person to see their business in action and capture the unique experience that they offer.
"She is able to help me take my ideas and create a finished product. She is very patient and thoughtful in her approach and easy to work with. She has an eye for design and a good aesthetic vision."
Charlie Snyder
"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."
Harlan Price
Ready for brand assets that look as good as your business?
A few things people in Winchester, VA usually ask.
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I build on Squarespace, Webflow, Wix, Shopify and Wordpress. I make a recommendation depending on which is best for you. Squarespace has great native marketing and lead generation tools. While Wix is great if you are already familiar with it and want to make your own updates, and Wordpress and webflow are great if we need custom features or need to build out a custom CMS. Whatever we decide on will be the best for you.
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Not necessarily, I offer on-location photography as part of the project so we can capture your product exactly how it should look online. Real photos outperform stock every time.
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Every project is custom quoted based on how many products you have, what photography is needed, and the scope of design and copy work involved. Reach out and we'll work out a number that makes sense.
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Most projects go from first meeting to launch in 4 to 6 weeks depending on the scope, feedback rounds, and how much content needs to be created.
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Absolutely. Redesigns are actually a big part of what I do, taking something that exists but isn't performing and rebuilding it so it actually converts.