Website Care & Local SEO for Small Businesses in Winchester, VA

I design websites for small businesses in Winchester and across the Shenandoah Valley. Every project starts with a face-to-face visit at your place of business, because the best websites come from actually understanding what you've built.

Staying Visible in Winchester While You Focus on Running Your Business

Most businesses in Winchester offer a great customer experience, but don’t know how to translate the same care and attention visually or online. Owners who reach out aren't starting from scratch. Something shifted a new push, a rebrand, a season of growth and their current site just isn't keeping up. It looks like it did two years ago. It doesn't say what the business has become. And it's quietly costing them customers to competitors who look more credible online.

That's exactly what I fix. I build websites that reflect where your business is going not just where it started. I offer flexible support, based on your business needs from full hand-off to monthly updates.

What makes this different?

Most web designers build your site and disappear. Agencies are expensive and slow. Doing it yourself eats time you don't have.

I'm a solo designer based in Winchester, VA who takes on a small number of management clients so every one of them gets real attention. When you reach out, you hear back from me.

  • One person who knows your site inside and out

  • Fast turnaround on requests no agency lag

  • Flexible arrangements that fit your actual needs

  • No long-term contracts you can't get out of

  • A designer who cares about your business, not just your invoice

  • Available to existing clients as well as new ones

What's included In $99 SEO Growth Package.

Every website redesign build is custom quoted, no templates. Here's what every project includes.


Google Business Profile Updates


Monthly SEO growth strategy


1 hour of updates


What Clients Say

I take time to meet my clients in person to see their business in action and capture the unique experience that they offer.

Bluestone bike and run Logo

"She is able to help me take my ideas and create a finished product. She is very patient and thoughtful in her approach and easy to work with. She has an eye for design and a good aesthetic vision."

Charlie Snyder

"Working with McLaren was easy and a relief. She took this huge burden of a website redesign off my plate and got it done in a manner that was effective and respectful of my time."

Harlan Price

Ready for a that looks as good as your business?

A few things people in Winchester, VA usually ask.

  • very project is custom quoted based on your specific needs, goals, and the scope of work involved. The best way to get a real number is to have a conversation reach out and we'll figure it out together.

  • Most projects are completed in 4 to 6 weeks from our first meeting to launch. Timeline depends on how quickly we can meet, how much content needs to be written, and how many feedback rounds are needed.

  • No. Copywriting is included in every build, and I also offer on-location photography so your site has real images of your business, team, and work, not stock photos.

  • I build on Squarespace, Webflow, Wix and Wordpress. I make a recommendation depending on which is best for you. Squarespace has great native marketing and lead generation tools. While Wix is great if you are already familiar with it and want to make your own updates, and Wordpress and webflow are great if we need custom features or need to build out a custom CMS. Whatever we decide on will be the best for you.

  • Yes. I'm based in Winchester, VA and love working with local businesses but I work with clients everywhere remotely.